The team at DK was busy this month and had several presentations that you may now download here.
Check out the case study on Government Marketing to Hispanics that DK presented with their client, the Centers for Disease Control. This was part of the
“Taking Health Information to the Hispanic Audience” session at the Hispanicize Conference in Los Angeles April 6-8.
Description: The Centers for Disease Control and Prevention (CDC), the leading U.S. Public Health Agency describes their efforts to use social media as the hub of information and conversation for the Hispanic community on health, safety & protection. You will learn how the CDC proactively engages their audience through Facebook, Twitter and other social media channels. Providing an open channel of communication with Hispanics, where they can interact, be informed, ask questions and receive information on credible and reliable health information.
Additionally here is the presentation given by Natasha Pongonis to the American Marketing Association, International SIG group of Columbus,OH.
Description:The session focused on the many ways that Hispanics are heavier users of social media than the population as a whole in the US, how smart brands are targeting Hispanics using social media and a overview of different Social Media channels globally, taking in consideration that 80% of the world does not speak English as a first language.