Archive for the ‘Press Releases’ category

Social Media Spanish will now be Coworking in central Phoenix

September 19th, 2013

A new office for Social Media Spanish

If you hadn’t heard, Social Media Spanish is now coworking in Phoenix!

eric diaz at coworking on 15th ave

Eric Diaz, co-owner of Social Media Spanish and founder of Coworking on 15th Ave

We are excited to be the primary tenant at Coworking on 15th Ave, a local office space in central Phoenix. Eric Diaz is the cofounder of this office area that is located in an awesome neighborhood close to Phoenix College. Coworking on 15th Ave is one among the several coworking areas sprouting all over Phoenix but sets itself apart with its neighborhood like atmosphere.  Our Social Media Spanish team is thrilled to have the opportunity to work in a great location and also collaborate with other Phoenix locals who also cowork here.  Not to mention we get to drink the best coffee, barbecue at lunch, and then blow off those calories playing dodgeball.

We look forward to seeing Coworking on 15th Ave grow to its full potential and establish itself within the Phoenix local community later on this fall.

About Coworking on 15th Ave

Coworking on 15th Ave was created for hard working people to get the job done without having to miss out on social interaction. Our mission is to provide workspace for entrepreneurs from all fields, who enjoy working in a collaborative environment conducive to a healthy lifestyle.

Our building provides a variety of options for work spaces designed to suit your needs. From small private spaces to shared open spaces, we have what you are looking for, including an outdoor patio! We are located near downtown Phoenix and are on the 15 th Avenue bike path. Being located just outside of downtown gives this coworking space a unique feel of being close to home.

Coworking on 15th Ave believes in promoting a healthy lifestyle. Too often entrepreneurs are overworked and sacrifice exercise to get their work done. We encourage coworkers to engage in physical activities such as bike riding, hiking, and dodgeball and have set up events and partnerships to motivate our coworkers.

Hispanic Retail – 2012 Conference

April 25th, 2012

A Conference Not To Be Missed

One glimpse of the country’s purchasing trends, and you’ll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui’s home goods collection—and is a spokesperson for Pepsi. She—along with other Latino celebrities—represents the burgeoning Hispanic population that is conversely taking over America’s retail industry.



The Hispanic Retail 360 Summit is shedding light on this mammoth market during it’s eighth annual conference taking place August 15 – 17th at the J. W. Marriott at LA Live in Los Angeles, California. The conference and exposition aims to help retailers maximize their business with the growing Hispanic market in the U.S., and comes at no better time. Researchers from IBISWorld reveal that in 2011 alone, the overall buying power of Hispanics in the US hovered at the $1.1 Trillion mark, 9.5 percent of the US total.

Below is a video in which Lili Gil explains the top reasons to attend the Hispanic Retail 360 Summit:

Actor, Spokesman and Retired Soldier J.R. Martinez Will Keynote Hispanic Conference

The summit’s keynote, is J.R. Rodriguez,13 season winner of ABC’s “Dancing with the Stars”, 2012 Tournament of Roses Grand Marshal, one of People magazine’s 2011 Sexiest Men Alive and one of the 25 Most Intriguing People of the Year. At the conference, participating retailers will learn just how to effectively reach the diverse Latino market.


Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.

The Hispanic Retail 360 Summit invites top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. Topics on marketing to Hispanics will include consumer interests/trends, food merchandising, department store merchandising, specialty retailers, and many others.  The Social Media Spanish leadership team will be there to network and learn from some of the best in the business.

Two of the conference’s sponsors, PepsiCo & Anheuser-Busch, which together spent more than $1.15 billion on U.S. measured media last year alone, continuously endeavor to connect with Hispanics through strategic social involvement.

Hispanic Retail 360 is produced by Stagnito Media and its market leading brands, Progressive Grocer and Convenience Store News. For discounted registration information or sponsorship opportunities, contact Michael Hatherill at 201-855-7610 or

Go to to view programming for this year’s event or for further information. We look forward to seeing you and connecting there!

Non-Profit Lifeline of Ohio Launches Hispanic Campaign, partners with MLS Team

March 22nd, 2012

The Knee Injury

When Venezuelan midfielder Bernardo Añor of the Columbus Crew attributes his success on the field to his fans, take his word for it. Añor says his dream to play soccer professionally was made possible by his tissue donor.

Just a few years ago, Añor was kicked from behind during play and suffered a torn ligament requiring a tissue transplant to repair his knee.  With the support of his family and friends, Añor underwent the successful procedure.  Thankfully, Añor is now back in the game, and able to pursue his dream as a soccer player better than ever.

Bernardo Añor signing a young heart recipient’s t-shirt

Bernardo Añor signing a young heart recipient’s t-shirt


Añor, along with four other Columbus Crew athletes, is joining forces with Lifeline of Ohio, an independent, non-profit organization that promotes and coordinates the donation of human organs and tissue for transplantation—for the second consecutive season – for their “Heroes On and Off the Field” (Héroes En y Fuera del Campo) campaign.

First Kick 2012

The goal of the Heroes On and Off the Field campaign is to raise awareness about tissue and organ donation, beginning with “First Kick 2012,” the Columbus Crew’s first home game taking place this Saturday, March 24.

You can be a hero, and join the campaign, by registering as an organ and tissue donor.

Help raise awareness of this great cause and cheer on the Columbus Crew at their first game of the season. The first 10,000 attendees at “First Kick” this Saturday will receive a free commemorative scarf.

Columbus Crew Lifeline of Ohio Done Vida Scarf

Limited edition Columbus Crew’s scarf giveaway at the March 24th game

How you can Help

Organ and tissue donation saves thousands of lives and dreams each and every year, many of which are facilitated through Lifeline of Ohio. This season, Social Media Spanish is working with Lifeline of Ohio to set up a Facebook tab for Spanish speaking Ohioans so they may learn more about how they can sign up to save lives.  Lifeline of Ohio communicates to the Spanish speaking community with more than just Facebook; they have a Spanish web page and compose Spanish tweets from the Lifeline of Ohio Twitter page to further engage the Hispanic community.

Whether you’re a fan of Añor, the Columbus Crew, want to donate, or simply want to learn more, visit: where you can sign up for information and register to donate.  Just one click can save hundreds of lives!

Newly launched Spanish tab on the Lifeline of Ohio Facebook page

Newly launched Spanish tab on the Lifeline of Ohio Facebook page

Press Release: The Power of Social Media, from The Defense Logistics Agency

November 8th, 2011

Columbus, Ohio – DK’s own Natasha Pongonis was the featured speaker at a Defense Logistics Agency (DLA) workshop in October in which she talked about the strong influence of social media, especially when working with Hispanics.

The first workshop in the “Professional Enhancement Series” provided an overview of the positive and negative aspects of social media.


“The Power of Social Media,” held Oct. 11 as part of the DLA Land and Maritime Hispanic Heritage Month celebration, explained social media,
security settings to protect yourself, and the do’s and don’ts of personal and professional profiles.

Instructor Natasha Pongonis, a native of Argentina who is fluent in four languages, has been the social media director at DK Web Consulting
since 2009. The company’s mission is to provide clients with modern and creative web solutions in a sustainable way.

Pongonis said the term “social media” refers to the use of web-based and mobile technologies to turn communication into an interactive
dialogue. Social media and networking has become a versatile tool and can be accessed by anyone, she said, noting that one person can post or share information with hundreds, even thousands, of people across the world in a matter of seconds. Three out of four people in America use social media technology.

Some of the most popular social media forums are Facebook, Twitter, LinkedIn, and Google+. Other social media forums include Que Pasa, Orkut, Hi5, MiGente and Batanga.

“Social media channels offers good opportunities to interact with people and build relationships largely due to the real time, interactive nature,” she said. “Everyone can communicate information in a flash, regardless of geographical location.”

Pongonis said Hispanics are a very social group with high usage of social media, with 61 percent of U.S. Hispanics online. She said Hispanics are 14.5 percent of the total online market and that 19 percent of U.S. Hispanics are Twitter users and 54.2 percent of Hispanics online regularly use Facebook.

During the workshop, Pongonis mentioned that 57 percent of Hispanics learn more about brands, compare prices and make final decisions online compared to 43 percent of the general market. The purchasing power of the U.S. Hispanic market is projected to reach $1.3 trillion by 2015, she added.

Pongonis said there are a lot of advantages in the use of social media, but added that people need to be “extremely careful” about the type of information they provide or share in social media websites. She told audience members to think before posting anything in any of the social media forums and recommended they create separate private and professional accounts, don’t share too much personal information, build quality relationships and respect the web community.

DSCC MWR marketing manager Jennifer Russell said she tries to stay on the cutting edge of social media trends.

“We were the first DLA MWR site to have a fully functional Facebook page. Now we have over 400 ‘likes’ and are continuing to grow,” she said.

Social media has served us very well; we use it every day to get new information out to our associates,” said MWR Office marketing assistant Dana Thornbury, who spoke briefly at the seminar about MWR’s social media outreach efforts.

The workshop series is an initiative of the DLA Columbus EEO Hispanic Employment Program (HEP) and the Morale, Welfare and Recreational (MWR) Office to help DLA associates achieve their professional goals.

The next workshop is “Professionalism in the Workplace,” which is scheduled for Nov. 8 in the Building 20 auditorium with speaker Robert Boggs, chief of the DLA Land and Maritime Human Perfomance Division. This workshop will address important aspects of professionalism such as interaction and communication with others.

In addition, a seminar on “Choosing Words Effectively” is scheduled for Jan. 18, 2012 in the Buckeye Room with HEP manager Maria Buch Castillo. This workshop will focus on techniques to improve word choice.

DLA associates interested in participating in these seminars can register online at There is a limit of 60 people per seminar. For more information about the workshop series, call Castillo at 614-692-9704 or MWR Relocation Assistance Program manager Lisa Passalacqua at 614-692-7220.

PSA by Mislin A. Perez-Fernandez, Hispanic Employment Program Public Affairs Liaison

Why Im Going to the LATISM (Latinos in Social Media) Conference

October 9th, 2011

It was really a no-brainer as I received my first invite to attend the 2011 LATISM conference a few months back.  I signed up to attend as the folks that run LATISM, or #LATISM as it is perhaps more commonly known, really get social media and its role with Hispanics.  Even better, it will be in November before Thanksgiving and I really have wanted an excuse to get to Chicago anyway.

Let me tell you a bit more about LATISM, the conference, and what tracks I will personally be attending.

The Basics

LATISM stands for Latinos in Social Media.  The group was founded as a non profit in 2009 dedicated to advancing the social, civic and economic status of the Latino community.  The group has grown fast and is recognized as the most influential online movement in the new multicultural Web.

Following #LATISM

A view of #LATISM on Twitter

LATISM enjoys one of the largest Latino network on Facebook and also is creator of one of the most popular hashtags on Twitter, the #LATISM hashtag, which captures over 10 million impressions on a daily basis.

People know that if you want the most current news on what is going on in Hispanic news, you simply need to look at the hashtag #LATISM on Twitter.  As you can see from the screenshot at right, a quick review of #LATISM will provide current discussions on immigration, Latino genealogy, and bio of a Latina innovator.

The Conference

A view of the Chicago Navy Pier, site of the 2011 LATISM Conference

The conference will be a 3 day event in Chicago.  It will be at the Navy Pier which Im pretty excited about.  Coming from Phoenix Im sure I will have a slight temperature adjustment but Im sure it will be well worth it.  I wont lie I’m also pretty excited for the after events that will take place where Im going to catch up with a few old colleagues, make some new acquaintances in Hispanic marketing, and hopefully dance poorly to a bachata or two.  As a director of the Phoenix LATISM chapter, I will also have a chance to meet with many of the other chapter directors from around the country.

The conference will have 3 tracks which I think fully represent the Latino social media landscape we have today.

Public Service Track

Use of social media to amplify the impact of public service in the Latino communities. Explore case studies in the areas of Health, Education, Economic Development and Civic initiatives.

Target: Non-Profits, Educators, Health Care Professionals, Government, Community Activists, Politicians, Corporate Responsibility Teams.

Business Leadership Track

Lessons Learned from Multicultural Marketing, Communication and PR leaders who have pioneered and tested social media campaigns with a Hispanic target.

Target: Multicultural PR, Corporate Communications, Business Owners, Entrepreneurs, Industry Leaders, Marketing.

Personal Influence and Community Track

The most successful Latino and Latina bloggers, influencers and entrepreneurs will share their knowledge and secrets about their strategy.

Target: Bloggers, Vloggers, Foodies, Professionals, Social Network Community Leaders, Entrepreneurs, Job seekers, Consultants.

Sessions Im attending

For my own growth, these are the sessions I will attend and why.

Nov 10th

9am: Public Service Track: Reaching Out for Health Through Social Media – Right down my ally, as having worked with the CDC and other government health agencies I am interested to see what will be presented here. 

11am: Business Track: The New Metrics of Social Success – I am expecting key metrics to look for as social media, especially Facebook and the new Google+ have shaken things up.

2pm: Community Track: The Riches Are In The Niches – As I work with many bloggers, I would like to hear more about the individual niches they are choosing and why.

4pm: Business Track: MultiCultural Social Media Campaigns That Rock – Best practices and case studies are always an eye opener at these conferences.

Nov 11th

9am: Business Track: Spanglish: From La Calle To Madison Ave – Which language to use for social media is ALWAYS the question for my clients.

11am: Business Track: Creating A Win-Win Brand/Blogger Relationship – Very interesting to see how brands interact with their blogger teams.

2pm: Public Service Track: The Social Media Movement for Civic Engagement – Many govies are moving to social media, I want to see how successful they are in gaining a presence with the public.

4pm: Community Track:  Using Google+, LinkedIn, FaceBook, Twitter for Community Building – I hope to learn more about how bloggers, who tend to be innovators are using Google+ and the other forums to build their community.

Will You Attend?

Let me know if you are planning on attending in the comments.  What sessions will you attend and why?  What do you hope to accomplish at the conference?