Archive for the ‘Presentations’ category

Using Google+ Hangouts to Connect our 3 National Offices

February 6th, 2013

The Annual Digital Retreat

This story is about a meeting, but not just any typical meeting. Three teams met for the first time, “face to face,” across three states a cumulative 3,000 miles apart.

While Columbus, OH is our largest office, we have a number of employees in both our Phoenix and Miami offices that made it appropriate for us to see each other, albeit virtually, during the meeting.

The purpose of the meeting was to establish our first annual retreat for all employees of DK Web Consulting and Social Media Spanish.  It was a Saturday morning in early January where team members from all three offices got together via Google+ Hangouts to get to know each other on a more personal level, brainstorm ideas and discuss where the team is headed for 2013 and beyond.

Members of the Miami team gathered for the annual meeting

Members of the Miami team gathered for the annual digital retreat.

So why Google+ Hangouts?

The choice of Google+ Hangouts is an interesting topic as we habitually use Skype each and every day for our internal communications.  We have also recently begun to use for many internal meetings but for this retreat we felt we needed more of a personal experience; we had to see each other.  In came Google+ Hangouts.  It was suggested by Social Media Spanish co-owner Natasha Pongonis as she had heard much about it in recent months and had seen its capabilities and interactive functionality during President Obama’s re-election campaign.  We knew Google+ Hangouts would allow all three offices to easily see each other and interact with the numerous features the application offers such as chat, sharing screens, and joint working on Google Docs.

google hangout view - social media spanish team

The view on Google+ Hangouts: The Columbus office featured at top while Miami and Phoenix offices observed below.

Technical issues?

We did not experience many technical difficulties.  It seems that with a little practice, anyone can put on a Google+ Hangout.  We had one trial run earlier in the week to test out the various Hangout tools.  This was an important step as we made sure we all knew how to use each tool including sharing a screen, muting the microphone, and working in Google Docs simultaneously through the Hangout.

A small issue that came up was that we found the camera switching feature to be a bit annoying and slow down connections at times.  We had to mute one of the lines for a portion of the call so as to keep the display from shifting and slowing down the connection.

Additionally, we recommend using a separate webcam, and not using a built-in laptop camera for a team Hangout.  The main reason for this is that to be able to show the entire team via the built-in webcam we had to set the computer far away from the group, which caused us to be short one computer for note-taking.  Additionally, a separate webcam will typically have a better resolution than a built-in webcam.


Feedback from the Team

Overall it seems people really enjoyed getting to see each other “face to face” through Google+ Hangouts.  During the meeting, New Media Manager Virginia Gil mentioned that, “It was so nice to finally meet Kate face to face,” referring to being able to see Account Executive Kate Zajc via the Hangout.

We coordinated an online survey following the event in which everyone was asked to share their honest, anonymous feedback.  Almost all comments were positive and included, “I really enjoyed meeting every one,” and “I think the team really gains from the interactions and conversations of working together.”

Another person mentioned, “I love group meetings; it is the creative lifeblood. I think we should keep them (virtual team meetings) on a schedule.”

With feedback like that, we probably will.


Overall Experience with Google Hangouts

Despite our lack of consistent use of Google+ as a social tool, we have found Google+ Hangouts to be a very good way to hold an online meeting.  Besides a few small issues with the display-shift causing a slower connection, the application worked error-free.  A good webcam is recommended as well if you are going to be using Hangouts often.

Have you used Google+ Hangouts?  What was your experience? Do you recommend the tool?  Let us know in the comments section below.

Members of the Phoenix team smiled for the Google Hangout camera

Members of the Phoenix team smiled for the Google+ Hangout camera.

Hispanicize 2012 Wrapup – DK’s Thoughts on a Grand Latino Leadership Conference

April 19th, 2012

The DK leadership team, Natasha Pongonis and I, just got back from Hispanicize 2012 and really were amazed by the overall experience.  Here we want to share a few thoughts from our team that other marketers and bloggers may consider for their future conference decisions.  To view all photos from the Hispanicize conference check out our DK Facebook page.

Eric and Natasha arriving to the Hispanicize Conference

Eric and Natasha arriving to the Hispanicize Conference


Bloggers in Force!

There were many, many Latina bloggers at the conference.  This is great as we work with many bloggers on brand messaging, so to have a chance to meet and socialize with them is really a great opportunity.  Some of our favorites were there including Jeannette Kaplun of Todobebe, Romina Tibytt of Mama XXI, and Alexandra Morbitzer of Fit Latina.  It was also great to spend some time with some of the amazing cause bloggers such as Laurita Tellado of Holdin’ out for a Hero, fashion bloggers including Mercedes Sanchez of Be Chic Magazine, and food bloggers like Nicole Presley of Presleys Pantry.  If you want to laugh and learn more about Latina food bloggers watch the video below from Nicole.

Better than Hispanicize 2011?

Many people asked how the content of this year’s conference compared with last year’s in Los Angeles.  Overall, I think they were quite comparable as far as what I learned from the panels and case studies.  Last year had interesting case studies from brands such as Tecate and the CDC and this year there were also many high level brands such as McDonalds, Dove, Disney, Chevy and more.  Content-wise, I think they were both very good and had an action packed schedule throughout each day.  My own panel was about Futbol Marketing to Latinos, it was well attended even though late on the last day of the conference.  We had great panelists, Michael Olguin, CEO of Formula Latin and Hector Galvan of Sprint who made for a very informative panel.  There were several very engaged audience members such as Alejandra Diaz-Lembleque of NASCAR and Elana Rosenbaum of Clorox who asked interesting questions that were relevant to all marketers considering a Latino sports marketing strategy.

Michael Olguin and Hector Galvan on the Futbol Marketing panel discussion

Michael Olguin and Hector Galvan on the Futbol Marketing panel discussion

And the Party didn’t Quit

Lets be real.  Many of us attend conferences because it is a certainty that there will be a daily happy hour at the least, and possibly a dinner/club outing at the most.  Hispanicize blew all that out the water.  The second night of the conference had the entire conference audience at a private outdoor event sponsored by Diageo on South Beach.  The final night was a celebrity affair with the audience invited to a private mansion on the bay where there was an outdoor screening of the movie Scarface, with a number of the movie’s cast mingling about.  Definitely a night to remember.

Hispanicize party held at a mansion on the bay

Hispanicize party held at a mansion on the bay

Una perspectiva en Español de Natasha:

Este año fue la primera vez que participo en Hispanicize 2012, previamente asistí a otras conferencias y eventos relacionados a los Latinos y tendencias en la red como LATISM 2011 donde formé parte de un panel, pero esta vez fui como oyente y con la clara intención de poder disfrutar a pleno de esta tan esperada conferencia. La verdad que, ya estoy comenzando con la cuenta regresiva para el año próximo!

Un movimiento digital

Para mí, Hispanicize (#Hispz12) representó no solo una oportunidad única para solidificar relaciones entre profesionales Latinos influyentes en el área digital pero así también formar parte activa del movimiento dinámico que está actualmente ocurriendo en los Estados Unidos, donde los hispanos estamos teniendo una voz y representación importante en todos los niveles. Esto se vio claramente representado en la diversidad de paneles y panelistas; desde la salud, la política, el área de medios y prensa tanto como el deporte fueron muy bien represados. A destacar particularmente fue la gran participación de los bloggers y las queridas blogueras, que brindaron sus experiencias más personales con una audiencia ávida por interiorizarme más por cada una de las luchas personales.


Gabriela Natale, Teresa Garza, Lynn Ponder, and Rosy Cordero of the Entertainment Blogger Session

Una pequeña familia!

En lo personal, siento que tengo una pequeña familia que se está armando de forma totalmente orgánica. Nos vemos en conferencias, en viajes de negocios y en cada encuentro, las conversaciones se retoman como si no hubiese pasado el tiempo. Nuevas amistades se inician y se mantienen por el seguimiento diario vía Twitter…bendito Twitter! Es así que quiero dar las gracias al equipo de Hispanicize por crear este evento y brindarnos la oportunidad de conectarnos, unirnos y sumar fuerzas entre todos los apasionados por el dialogo latino en la red. Es así que será hasta el próximo evento!

Natasha Pongonis and Carla Briceno at Hispanicize

Carla Briceno and Natasha Pongonis at Hispanicize


How and When to Partner with a Hispanic Marketing Agency

July 14th, 2011

Thank you all for joining the presentation.  Please download the presentation from Slideshare:

How and When to Partner with a Hispanic Marketing Agency DK Web Consulting


Webinar: How & When to Partner with a Hispanic Marketing Agency

June 8th, 2011

The Hispanic Social Media Webinar series continues July 14 (2 to 3 p.m. ET) with a free national webinar titled “How & When to Partner with a Hispanic Marketing Agency”

Sponsored by Social Media Spanish and Fahlgren Mortine

Reserve your Webinar seat here!

Do you know where to start if you don’t have anyone on your team who understands this important demographic?

Jumping into the world of social media can be daunting enough – add another language and culture into the mix, and things can get muy difícil (very difficult!) pretty fast.

It’s time to learn more about the fascinating world of reaching empowered, influential Hispanics online through social media – and determine how and when to find the right partner to help you bridge cultural and language differences.

Among the hot topics that will be discussed are:

  • When to partner with an agency vs. doing it yourself
  • Which social networks are best for reaching Hispanics
  • How to address language and cultural concerns
  • The importance of social monitoring both in English and Spanish
  • Other Spanish social media tips and resources

Confirmed speakers for this in-depth webinar are:

Eric Diaz, PrincipalDK Web Consulting
Eric leads the digital agency, DK Web Consulting which is primarily known for Hispanic marketing through social media. To stay on top of the newest trends in multicultural social media marketing Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in social media programming & development.

Natasha Pongonis, Social Media Director, DK Web Consulting
As Director,
Natasha develops key content to engage diverse Hispanic audiences by understanding the communication between cultures, traditions, and regional variations of Spanish. A business communication expert and extensive international marketing experience, Natasha has a strong sense of understanding companies’ needs.

Lara Kretler, Vice President, Social Media Lead, Fahlgren Mortine
Lara is passionate about the strategic use of the social web. A career PR pro with both agency and corporate experience spanning nearly 20 years, Lara brings over a decade of online community building and social media expertise to her public relations work. Lara is a frequent, lively and high-energy presenter about social web applications at conferences and community groups.

Moderator: Michael Della Penna

Don’t miss this Free Hispanic Marketing Webinar! Visit our Facebook event and sign up today!

Download these April Presentations on Online Hispanic Marketing

April 18th, 2011

The team at DK was busy this month and had several presentations that you may now download here.

Check out the case study on Government Marketing to Hispanics that DK presented with their client, the Centers for Disease Control. This was part of the
“Taking Health Information to the Hispanic Audience” session at the Hispanicize Conference in Los Angeles April 6-8.

Description: The Centers for Disease Control and Prevention (CDC), the leading U.S. Public Health Agency describes their efforts to use social media as the hub of information and conversation for the Hispanic community on health, safety & protection. You will learn how the CDC proactively engages their audience through Facebook, Twitter and other social media channels. Providing an open channel of communication with Hispanics, where they can interact, be informed, ask questions and receive information on credible and reliable health information.

Click to Download the Government Hispanic Marketing Presentation


Additionally here is the presentation given by Natasha Pongonis to the American Marketing Association, International SIG group of Columbus,OH.

Description:The session focused on the many ways that Hispanics are heavier users of social media than the population as a whole in the US, how smart brands are targeting Hispanics using social media and a overview of different Social Media channels globally, taking in consideration that 80% of the world does not speak English as a first language.

Click to View the Social Media Spanish Presentation