Archive for the ‘Hispanic Marketing’ category

Social Media Spanish Rebranding as NATIVA

December 12th, 2013

Why are we rebranding as Nativa?

One word: Simplicity. Rebranding ourselves allows us to market all of our services under one name rather than split between two, as we do now along with DK Web Consulting and Social Media Spanish (SMS).

New logo for the Nativa Agency

New logo for the Nativa Agency

Why not simply take the name of one of the existing brands?

We simply outgrew both of our previous company names and needed a new name that would guide us smoothly into the future as an agency capable of handling general market projects in addition to the Hispanic market.  Also, we have grown our capabilities into traditional areas such as radio PR, TV and we needed a name that allowed us to grow.

What will happen to SMS?

All services and relationships that SMS had will continue on under the new brand name of Nativa.  All content including websites, blogs and social media will be moved over to the new company name over the next few weeks.

What does this mean for our clients and partners?

Our clients and partners simply need to update the new company name on any contracts, and other agreements in the future.

What new services does SMS offer?

SMS has developed partnerships with traditional marketing agencies which allow us to provide full service to our clients that need a 360 approach to reaching their market.  While we remain focused on digital multicultural communications, we also provide clients with services including PR, print, radio, TV and more.

Onward and Upward

We look forward to our future as Nativa.  A name is important in setting the culture of a company and we believe as Nativa we will grow as a strong agency capable of exceeding our client’s expanding needs.

Start-up and innovation among Latinos

November 28th, 2013

The number of early stage start-ups and accelerators are thriving, however, the success of these initiatives are tied to reliable funding sources.

Startup

My Start-up Story

I recently completed a 10 week intensive program with 10xelerator,  a mentor-driven investment program in Columbus Ohio designed for energetic and game-changing entrepreneurs. The first day in the incubator I was pleasantly surprised to discover that out of the 10 selected teams from around the globe there were two other Latinos in the program.

During the 10x program I had the opportunity to travel and meet entrepreneurs in Silicon Valley.  Prior to my trip I searched for any Latino group in the Valley to connect and network with and I discovered the Latino Startup Alliance, a dynamic group with the mission to cultivate, encourage and support technology start-up ventures among Latinos.

 

The 1st Annual Innovator Summit in San Francisco hosted by the Latino Startup Alliance is scheduled for December 5th and 6th, startups can still apply to pitch or conversations can be followed by using #LSASummit13 on Twitter.

 

What’s next

My last thought for anyone considering launching a start-up, technology is the future, and as the Hispanic demographic grows, the need to support our community is imperative. Let’s build a solid network structure beyond our geographical location that fosters innovation, leadership and mentorship among Latinos.

 

 

When to Partner With a Hispanic Marketing Agency

October 18th, 2013

When to Partner With a Hispanic Marketing Agency

As a business owner or marketer you may be interested in marketing to the U.S. Hispanic market and you don’t know where to start. Well, you have a couple of options. You could roll up your sleeves and get your hands dirty trying to do it all on your own and see what happens. Or, you could reach out to a Hispanic marketing agency with years of experience in a variety of industries and let them take on the challenges that lie ahead. That leads me to my first question:

 How do you find a good Hispanic agency Partner?

sepia eric

In this podcast Eric Diaz gives you advice from his five years of experience on how you can effectively partner with a Hispanic marketing agency. Learn about what internal capabilities an agency should have and how to assess their previous Hispanic marketing work. Also in this podcast, Eric explains what specific indicators you can look out for to determine a good fit between you and the Hispanic agency.

With so many important factors like how and when to partner with an agency, take a minute and listen to this podcast. Then you can choose to roll up your sleeves and work or start your search for the right Hispanic agency for your business.

 

 

If you want to hear a certain topic or challenge addressed in one of our podcasts, please leave a comment below or let us know on our Facebook page at https://www.facebook.com/dkwebconsulting

This podcast was inspired by a presentation given by Lara Ketler and Social Media Spanish owners Natasha Pongonis, and Eric Diaz. View the presentation slides on slideshare.net by clicking HERE.

Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and Phoenix, Arizona. SMS uses social media, online marketing, and compelling storytelling to engage Hispanic fans for a variety of companies in many different industries. See more at DK Web Consulting’s website and Facebook page.

What is Online Listening?

September 30th, 2013

What is Online Listening?

In this podcast we go into how online listening works. Basically online listening is a business intelligence software that listens to people’s conversations online about a specific brand, product, or company. Online listening tracks what people are saying by pulling keywords that are relevant to a brand from thousands of publicly posted sources such as Facebook, Twitter, Blogger, Tumblr, and a ton of other forums online.

What Are the Benefits of Online Listening?

sepia clint

As a business owner or marketer you can listen to opinions, concerns, and preferences to get a feel for market trends. With this insight you can predict consumer behavior or change your marketing campaign according to what the data tells you. Online listening can give your business an advantage over your competitors by giving you data to predict trends, create more effective marketing campaigns, and find online influencers in your industry. See how online listening has benefited such companies as Sherwin Williams, Fox Broadcasting, the Center for Disease Control and Prevention, and Proctor and Gamble.

We tell the story about how a Hispanic marketing agency with offices in Phoenix, Arizona and Columbus, Ohio became an industry expert in Spanish online listening and is in the process of building the first Spanish online listening software for businesses. Click the play button and start listening.

 

Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and Phoenix, Arizona. SMS uses social media, online marketing, and compelling storytelling to engage Hispanic fans for a variety of companies in many different industries. See more at DK Web Consulting’s website and Facebook page.

How To Use Facebook Tabs

September 24th, 2013

What is a Facebook tab?

A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs, ‘About’ and ‘Photos’, when you created your Facebook fan page. So now that you know what they are, why would you ever want to use them?

Benefits of Facebook Tabs

eric diaz of social media spanish

Eric Diaz of Social Media Spanish

In this podcast Eric Diaz explains how Facebook tabs can be used to help promote your business including running contests, offering content in another language, capturing leads, offering coupons, and much more. He talks about how to set up custom tabs, how to use them to promote your business, and how they can be used for your Hispanic audience.

For your company: Facebook tabs are an inexpensive way to drive traffic to your Facebook page, create buzz about your brand, and generate new leads that will eventually turn into sales.

For your fans: Facebook tabs are a fun way for fans to get engaged with their favorite brand, download a coupon, enter a contest and possibly win something along the way.

Today on the podcast listen to some of the experiences Eric has had setting up, launching, and running contests and promotions for national brands and small businesses alike. Learn from his experience and see what works when it comes to using Facebook tabs.

Social Media Spanish and DK Web Consulting are an online Hispanic marketing agency in Columbus, Ohio and Phoenix, Arizona. SMS uses social media, online marketing, and compelling storytelling to engage Hispanic fans for a variety of companies in many different industries. See more at DK Web Consulting’s website and Facebook page.